Custom websites that close leads while you sleep.
Hand-built in 21 days for service businesses and founders who outgrew their templates. No page builders. No bloat. Lighthouse 90+ or you don't pay.
Trusted by founders building
The cost of getting this wrong
Why most websites
leak money.
And what yours needs instead.
Problem
Cookie-cutter stacks
Most agencies pick their tools before they hear your goals. Same framework, same template system, same stack, whether you're a therapist or a SaaS company.
Cost: 30-50% of qualified traffic, lost to slow, generic builds
What I do instead
Custom stack audit
Every project starts with a tech stack audit, matching the tools to your business. Not the other way around.
Problem
Slow as molasses
Most agency sites score 40-60 on Lighthouse. Slow loads, bloated bundles, third-party script soup that compounds with every plugin.
Cost: 1 second slower = 7% conversion drop, every visit
What I do instead
Lighthouse 90+ guaranteed
Static-first architecture, zero unnecessary JavaScript. If your site doesn't hit 90+ at launch, you don't pay.
Problem
"Looks fine" doesn't convert
Most sites sit at a 2-3% conversion rate because nobody designed the page to guide people toward action. Pretty is not a strategy.
Cost: 2x to 3x fewer leads on the same traffic you're already paying for
What I do instead
Conversion-engineered
Every element earns its place. CTAs you can't miss, forms that don't make people quit, and a layout that funnels attention exactly where it needs to go.
Problem
Post-launch ghosting
The site launches, the invoice clears, and your agency vanishes. Something breaks six months later and you're Googling how to fix your own website.
Cost: weeks of downtime, lost rankings, emergency dev bills
What I do instead
30-day post-launch support
Every build ships with documentation, a Loom walkthrough, and a direct line for 30 days after launch. One human, one number, no ticket queues.
Selected work
Real URLs. Real users. Zero abandoned.
Five shipped projects. All running in production right now. Click any to see the live site.
Pharadoxa
An autonomous AI agent that lives on Telegram. She remembers everything across three memory tiers, runs 50+ scheduled cognitive tasks on cron, and reaches out unprompted when something matters. Built ground-up over six months of daily commits, not a chatbot wrapper, a person.
- → Stack: grammy + OpenRouter + Supabase + Pinecone + Whisper + Essentia.js, Docker on Railway
- → Scale: 235 source files, 53 scheduled cognitive tasks, 20 callable tools
- → Memory: 3-tier (Supabase facts + Pinecone semantic + durable log)
- → Cognition: dream consolidation/search/ontology, meditation, trip system, decision ledger
- → Operations: morning brief, EOD recap, Upwork pipeline, sniper-reply, novelty engine
Pharallax AI
Adversarial strategic analysis engine. Three cognitive lenses pressure-test any business strategy against 135K+ knowledge claims, then deliver a structured PDF artifact via email. Stripe-gated tiers from $497 Structural Read up to $3,500/mo Strategic Arc, every analysis QA-scored before send.
- → Stack: Astro 6 + Cloudflare Pages + Tailwind v4 + Stripe + OpenAI + Pinecone + Supabase
- → Pipeline: capture-email → checkout → deep-run → score → diagnostic → PDF email
- → Multi-modal ingest: URL paste, Word/PDF upload, or speak a brief. mammoth + pdfjs-dist parse the source.
- → Specialized routes: /analyze, /ask, /agents, /console, /audit-bot, /dashboard, /daily
- → Visual reports: html2canvas + Puppeteer render strategy-deck PDFs
Crystal Seed Tarot
Custom-built site for a working tarot reader's full business. Booking, recurring events, blog, gallery, reviews, services menu. Eight page sections engineered around how a real client funnel actually works, not how a template wants you to fit.
- → Stack: Next.js + React + Anthropic SDK + Radix UI primitives + shadcn pattern + react-hook-form + zod
- → Scope: 8 page sections (about, blog, contact, events, gallery, reviews, services, thank-you)
- → 57 reusable components, every interactive surface custom-fit
- → Forms: hooks-form + zod validation across booking, contact, event signup
- → Live at crystalseedtarot.com, mobile-first, dark mystical palette
Vibe'N Thrive
Single-page conversion site for a vibroacoustic therapy practice. 13 component sections flow from atmospheric hero through "What is VAT?" explainer, services, pricing, founder story, and booking. Editorial typography, full-bleed photography, end-to-end Playwright coverage on the booking funnel.
- → Stack: Astro 5 + Tailwind + Cormorant Garamond + Inter + Sharp image pipeline + Playwright E2E
- → 13 component sections in a single conversion-optimized page
- → Performance: Sharp-optimized webp at 3 breakpoints (640w / 1024w / 3360w), fetchpriority eager on hero
- → Editorial composition: full-bleed hero, brand-script H1, restrained service-pro palette
- → Booking funnel verified end-to-end via Playwright test suite
generuss.com
My earlier portfolio + content site. Next.js 14 with the app router, Contentful CMS for the long-form blog (with webhook revalidation), Cal.com booking, an AI chat endpoint, and a strict Content-Security-Policy that locks down third-party loading.
- → Stack: Next.js 14 app router + Contentful CMS + Resend (forms) + Cal.com embed + Lucide icons
- → Content: Blog with [slug] dynamic routes + Contentful webhook revalidation
- → API routes: /api/calendar, /api/chat (AI), /api/revalidate (Contentful sync)
- → Security: custom CSP header, frame-ancestors locked to generussdesign.com
- → Animation: ClientAnimations component renders animated portfolio + reviews grids
The offer
One scope. One price.
One human accountable.
Flagship build
The Conversion-Engineered Site
Custom hand-built site that does the job your current site isn't. Designed around the way your buyers actually decide.
What you get
- ✓ Discovery call + tech stack audit
- ✓ Conversion-first copy + structure
- ✓ Custom design (no templates, no page builders)
- ✓ Mobile-first, Lighthouse 90+ performance
- ✓ Static-first architecture, no plugin rot
- ✓ Contact-to-CRM automation wired
- ✓ Launch documentation + Loom walkthrough
- ✓ 30 days post-launch support included
How this compares
The agency way
- × 12 week timeline
- × $15K to $50K invoice
- × 4 people on the call, none of whom build it
- × Templated WordPress with $200/mo of plugins
- × Ghosted at launch, ticket queue forever
The Generuss way
- ✓ 3 week timeline
- ✓ From $4,500, fixed scope, no surprises
- ✓ 1 human, the one who builds it
- ✓ Custom Astro build, zero plugin debt
- ✓ 30 days direct support, every build
How it works
Four steps. Twenty-one days. Zero hand-offs.
Discovery call
30 minutes. We audit your current site live and pinpoint where leads are actually leaking. You leave with 3 specific fixes whether or not we work together.
Day 0
Stack audit + scope
I map your buyer's mental path against the right tech for the job, then deliver a fixed-scope plan with the price locked. No hourly billing surprises.
Days 1 to 3
Build, with weekly Looms
Custom design + build, sharing weekly Loom walkthroughs so you see exactly what's coming and have time to redirect early. No giant reveal at the end.
Days 4 to 18
Launch + 30-day support
Site goes live. You get full documentation, a personal Loom handoff, and 30 days of direct-line support to wire up anything new that comes up.
Days 19 to 21
All killer. No filler.
"Working with Russell has been nothing short of outstanding, and we don't say that lightly, especially after working with hundreds of developers and freelancers! This was a tricky project with the potential to veer off in multiple directions, but Russell brought structure, clarity, and calm from day one. He went truly above and beyond - navigating complexity with precision, staying focused when others might have drifted, and delivering results that exceeded every expectation. Russell is not only highly skilled and deeply logical, but also an absolute pleasure to work with. His communication is spot on, his work ethic is unmatched, and his ability to solve problems quickly and intelligently makes him a rare find. Highly, highly recommended!!"
Jonny
Invincible Media
"In today's age, it's quite easy to find somebody to build you a website, but what is not easy is finding somebody that will build you an excellent website while providing thorough communication and thoughtful recommendations. I've had many websites built over the years and have never had anybody provides such detail to their work. I was absolutely blown away by the results, communication, and turnover time. Russ is an absolute professional."
Carson
Vibe N Thrive
"This was our second time working with Russell, and once again, he delivered flawlessly. The project was a focused optimisation of our GPT-based GTM/RevOps proposal builder, and Russell approached it with the same clarity, structure, and commercial instinct that impressed us the first time around. He took an already-solid system and made it smarter, faster, and sharper. His ability to balance logic, tone, and usability in prompt engineering is next-level. Nothing is ever too much trouble, and he remains thoughtful, fast, and genuinely enjoyable to work with. Still highly recommended - if not even more so now!"
Jonny
Invincible Media
Who you're hiring
Hey, I'm Russ.
20 years in sales taught me how people decide. I bring that instinct to every pixel, no template, no guesswork.
The guarantee
Lighthouse 90+ at launch. Or you don't pay.
Every site I build hits Lighthouse 90+ on mobile and desktop at launch. If yours doesn't, the invoice is voided and you keep the build. Simple as that.
The next step
30 minutes. 3 fixes.
Whether we work together or not.
We audit your current site live, find the biggest leaks, and you leave with three specific fixes. No deck, no pitch, no pressure.
If the calendar doesn't load, schedule directly here.
Not ready to book?
The 5-Site Teardown
The five patterns that are quietly killing service-business conversion, with the exact fix for each. Free. No drip campaign.
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