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Terms of Service

Last updated: November 1, 2026

These terms cover generussdesign.com, the free tools on it, the paid Taste Audit, and booking a call. The site is run by Generuss LLC, an Oregon company. Russ Gardner owns it and does the work. "I" and "me" below mean Generuss LLC.

Paid work (a website build, a care plan, Steady Search, the Growth Engine, an event site, a Platform) runs under a signed proposal. That proposal holds your scope, price, dates and the rest. Where a proposal and this page say different things, the proposal wins, with one exception: the guarantees published on this site on the day you signed are honored as published.

The free tools

  • They are free, for your own business or one you have permission to check.
  • The live checks (speed, DNS, email records, Google results, AI answers) read public information about the website you enter. Enter only a domain you are allowed to check.
  • The numbers are estimates built from your inputs and cited sources. They are not a promise of rankings, leads, revenue, security or legal compliance. Use them to decide what to fix first, not as a certification.
  • Some reports are drafted by AI tools and read by me before they go out. Once it is yours, use the report however you like.
  • Please don't hit the tools with scripts, scrape them, or point them at a site that isn't yours or your client's. I can stop serving anyone who does.

The Taste Audit ($197)

  • You pay through Stripe. I deliver the scorecard, the fix plan and the walkthrough by email within 48 hours of purchase.
  • If 48 hours pass and nothing has landed, email me. You pick: I finish it, or I refund it in full.
  • The $197 credits toward any build you start with me within 30 days. The credit has no cash value and is not refundable on its own.
  • The audit is my opinion of your site, written to be useful. It is not a security review, an accessibility certification or legal advice.

Builds, in short

The full rules live under the guarantees and in your proposal. The pieces people ask about:

  • Price and deposit. Every build has a fixed price. Half is the deposit, half is the balance at launch. The Platform is quoted after a call and paid in milestones set in its proposal.
  • Kickoff. Day 1 is when your deposit is in, we have had the kickoff call, and I have your words, photos, logins and domain access.
  • The clock. Launch Page 7 days, Starter Site 10, Business Site 14, Conversion-Engineered Site 21. Days are calendar days. The clock pauses whenever I am waiting on you and restarts the day your piece arrives. Where business days are named, they are Monday to Friday, Pacific time.
  • The clock guarantee. If the deadline passes and the site is not live because of me, the balance is waived and you still get the site. It does not apply when the delay is yours, a scope change we agreed to in writing, or an outage at a provider neither of us controls (your registrar, Cloudflare, a payment or booking service). The Platform runs on its proposal's milestones, not on this clock.
  • Live means your site is on your domain and the launch checklist is done. We both see the checklist at kickoff.
  • The design guarantee comes with every fixed-price build. You see the first design inside the first week (by day 4 on the 7 and 10-day builds) and have 3 business days to say no, deposit back in full within 5 business days. Asking questions about the design does not end your 3 days. Sending revision notes, or saying go, does.
  • Change orders. New asks after kickoff get a price and a new date in writing before I build them. A text counts.
  • Revisions. Two rounds of revisions on the design are included with every build. More are a change order.
  • Support after launch. On every build I fix anything that is broken, free, for 30 days after launch. Broken means it worked at launch and stopped, or an item on the launch checklist was never right. Direct-line support for small changes and questions runs 14 days on the Business Site and 30 days on the Conversion-Engineered Site. After that, changes are a care plan or hourly at the listed rate.
  • Credits. What you paid for a smaller build counts, dollar for dollar, toward a bigger one started within 6 months of your launch. Credits are not cash, are not refundable, and do not combine with a promotional price; you get whichever is better.
  • Cancelling. Cancel before the kickoff call and your deposit comes back in full. After kickoff, the deposit covers the work done to that point, and what exists is handed over as is. The design guarantee above is the one exception, and it returns the full deposit.
  • Stalled projects. If I am waiting on you for 60 days with no word, I may close the project the same way. Come back later and we set a new date.

What you own, and what stays mine

  • Yours, once the build is paid or the balance is waived: the site. The design, the code written for your site, the copy written for you, your photos, your words, your domain, your content, your data. Move it, change it, hire anyone to work on it.
  • Mine, licensed to you forever: tools and components I reuse across builds, like form handling, booking wiring, scripts and layouts I built before you. They live inside your site and you can keep using them in it for as long as you like. You can't resell them on their own.
  • Not mine to give: open-source code (under its own license), fonts, stock images and icons (under theirs), and services like Cloudflare, Cal.com, Stripe or Supabase (under their terms, in the accounts that hold them).
  • AI-assisted work. I use AI tools to draft and check some code and copy. What ships is reviewed by me and licensed to you as above. Copyright in AI-generated pieces can be limited by law, so I don't promise exclusive copyright in those pieces.
  • Portfolio. I may show your finished site, with your business name, in my portfolio and case studies. Your numbers (leads, calls, revenue) are published only with your written OK. Tell me in writing if you'd rather not be shown at all, and I won't.

Hosting, domains and running costs

  • No hosting fees, ever means this: your site is hosted on Cloudflare's free tier, and I never charge you for hosting a site I built. Static sites (every build except the Platform, and most event sites) fit that tier.
  • Your domain is yours. You pay your registrar's yearly fee for it, the same as with any website.
  • If you have a Cloudflare account, your site lives in it. If you don't, it lives in mine until you want it moved: ask, and I move it to your account within 10 business days, free.
  • A Platform, or any site with a database, logins, email sending, SMS or paid integrations, has running costs set by those providers. Your proposal lists them. They are billed to your own accounts or passed through at cost, never marked up.
  • If Cloudflare ever starts charging for what your site uses, I tell you 60 days ahead and show you the cheapest way to keep it live.
  • No care plan, search plan or anything else is ever required to keep your site live.

Care plans

  • Month to month, billed in advance through Stripe, and it renews each month until you cancel. Cancel any time by email. Your plan ends at the end of the month you paid for, and nothing more is charged.
  • Pay a year up front and two months are free. Cancel an annual plan early and I refund the unused whole months at the monthly rate.
  • Included hours are for that month and do not roll over. Work past them is $150 an hour on a plan and $195 an hour without one, and I ask before I bill it.
  • Reply times count business days, Monday to Friday, Pacific time, so a 24-hour reply to a Friday request lands by Monday. They are reply times, not finish times. Most small changes are done the day I reply; bigger ones get a time estimate first.
  • A plan buys changes, watching, and a person to text. A redesign, new pages at scale or a new feature gets quoted on its own.
  • If a plan's price changes, you hear 30 days ahead and can cancel before it applies.

Edit it yourself (the self-serve editor)

Edit it yourself is my editor for the sites I build: words, prices, hours and photos, an assistant on your own AI key, snapshots you can restore, and publish. It is licensed, never sold outright, in three ways.

  • Monthly, $199 a month, month to month, cancel anytime, or $1,990 for a year with two months free. The same billing and cancellation rules as a care plan.
  • The earned rate, $99 a month, after 12 paid months on the Business Site care plan or above (a prepaid year counts). It stays locked while the subscription stays active. A lapse longer than 60 days returns it to list.
  • Own your copy, $7,500 one time: a license that never expires for one business on the sites I built for it, the code and your data delivered into your own Cloudflare, Supabase and Anthropic accounts within 30 days, and 12 months of updates and support. The purchase is complete when you publish one change from your own accounts. After that I hold no required access. Then the updates plan is optional at $99 a month, or help is hourly at $195. The last 6 months of subscription payments count toward it.
  • Included and not. Every way includes the tool, its updates while you are covered, and tool support by email or text inside 2 business days (a care plan's reply time applies if you also have one). None of them includes changes I make to the site, new pages or features, design or SEO work, or your Anthropic bill. That work is $150 an hour for subscribers and for owners inside their first 12 months, $195 otherwise.
  • Your key. The assistant runs on your own Anthropic account from day one. If the key runs dry the assistant pauses and the editor keeps working. The assistant depends on Anthropic's agent API; a change there is covered while you are on a subscription or the updates plan, and is hourly work without one.
  • Copyright and resale. Generuss LLC owns the copyright and all rights in Edit it yourself: the code, the design of the editor, and the assistant's instructions. That stays true under every plan, including Own your copy. Your license is to use it for your business on the sites I built for it, and to change it for your own use. You may not sell, rent, sublicense, share or host it for anyone else, offer it as a service, remove the copyright notice, or use it to build a competing product. If the business is sold, the license goes with it for the same sites. The source is confidential: keep it inside your business and with contractors who have agreed in writing to keep it that way. Your content and your data are yours. Parts of the tool were written with AI tools under my direction; where the law limits copyright in AI-generated pieces, this license and your confidentiality promise still apply in full.
  • If I close. Owners already hold the code and data, and the license outlives me. Subscribers get 90 days' notice and a move into their own accounts at no charge.
  • Tool-ready builds are the Business Site, the Conversion-Engineered Site and the Platform. The Launch Page and the Starter Site can be wired for it for a one-time $500.

Steady Search and the Growth Engine

  • Steady Search is a 3-month start, then month to month. Or skip the start with a $250 setup fee and go month to month from day one.
  • Search results are not mine to promise. Rankings, AI citations and traffic move on Google's and the AI companies' schedules. What I promise is the work listed in the plan, done every month, and a report that shows it.
  • Cancel by email; the plan ends at the end of the paid month.

Event sites

Event sites that sell tickets can use a share of ticket sales as their upkeep instead of a care plan. The share, what it covers, how it is counted and when it is paid are set in the proposal. The site is yours either way.

Promotions and case studies

  • A promotion's own page holds its dates, spots and prices. One discount per build: a promotional price does not combine with credits, coupons or another rate. You get whichever is better.
  • When a discount is traded for a case study (the Black Friday offer, the Free-Build Program, the Steady Search founding rate), you approve every number and every quote before it is published, and your business name and site may appear on this site and in my ads. Withdraw before the case study is published and the discount goes back on your invoice. After it is published, ask and I take down any number or quote, nothing owed.
  • A review is always optional, and I only ever ask for an honest one. A review is never a condition of a price or a guarantee.

Confidentiality and AI tools

  • Anything you share with me for the work (logins, customer lists, numbers, plans, documents) stays between us. I use it only to do the work, and I don't share it outside the services that run your site.
  • I use AI tools to help build and write; Anthropic's Claude is the main one. Before any confidential material of yours goes into an AI tool, I ask for your written OK, in the proposal or by email, and I tell you which tools. Public information about your business, like your website and your Google profile, is not confidential material.
  • Your customers' data is yours. If your site or system collects it, I handle it only to build and run what we agreed, on your instructions, and the proposal says who holds each account.

Your side

  • You have the right to use what you give me (text, photos, logos, video, lists), and it doesn't break anyone else's rights or the law.
  • You answer in the time the clock needs. The clock pauses while I wait on you, but a site can't launch without your pieces.
  • You keep your own logins safe, and you tell me when access I had should end.

Responsibility, in plain words

  • I stand behind the work: it is built the way the proposal says, it works at launch, and I fix what breaks under the support terms.
  • My responsibility for anything that goes wrong under these terms or a proposal is capped at what you paid me for that work in the 12 months before the problem. I am not responsible for lost sales, lost data you didn't back up, or other indirect losses, or for outages at providers neither of us controls.
  • You are responsible for what your site says and sells, for the content you give me, and for your business's own legal duties (licenses, tax, privacy law for your customers). If someone brings a claim against me over your content or your business, you cover it. If someone brings a claim against you because something I built copies their work, I cover it.
  • Nothing here limits a responsibility the law won't let either of us limit.

If we disagree

  • Talk first. Email me, I reply within 5 business days, and we give it 30 days to fix.
  • If that doesn't do it, Oregon law applies, and either of us can take it to a court in Oregon, including small claims court. If a court awards fees, the side that wins gets its reasonable attorney fees paid by the other.

Changes

When these terms change, the date at the top changes. I keep every past version; ask and I send you the one that was live when you signed. The terms in force when you signed your proposal are the ones that apply to it.

Contact

Generuss LLC
russ@generuss.com
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