The Conversion-Engineered Site from $5,000
A website built to bring in work, not just describe it.
A lot of small business sites say who you are and then wait. This one is planned around how your buyers decide: a clear next step on every page, every form lead tagged with the page it came from, and a look at the numbers 30 days after launch.
Brochure or salesperson
Your site is a brochure or a salesperson.
Neither one is about looks. Plenty of beautiful sites are brochures. The difference is what happens when someone is ready, or almost ready, to buy.
A site that describes you
A site built to bring in work
Says who you are, then waits.
Says what to do next, on every page.
One contact page for every kind of visitor.
A page for your main service with one job and one button.
Leads land in an inbox, maybe.
Every form lead lands in your CRM, tagged with the page it came from.
The form says thanks, we'll be in touch.
The form replies in seconds, while the lead is still warm.
Launch day is the finish line.
Day 30 is a look at the numbers and what to change.
What you get, from $5,000
Everything in the Business Site, plus the parts that sell.
Custom design, fast on every phone, booking wired, your Google Business Profile tuned up and one custom feature come standard. These seven are what this build adds.
- 01
The sales plan
Before any design: your main offer, who buys it, what makes them hesitate, what they buy next, and the one next step each page asks for. Plus an audit of the tools you already pay for, so nothing that works gets rebuilt.
- 02
Copy written to sell
Every page, in your voice. I write it, you correct what I got wrong about your business. You never stare at a blank page.
- 03
A one-job page for your main service
Separate from the home page, with one button on it. The home page proves you're real and points the way. This page asks for the sale, and it's where your ads and links should land.
- 04
An enquiry form that answers back
Booking or a quote form, wired to your calendar, with an instant reply to every enquiry. Nobody who fills it in waits until tomorrow to hear from you.
- 05
Every form lead, tagged
Every form enquiry lands in a CRM you own, marked with the page it was sent from and any campaign tag on the link that brought it. You see which pages bring in enquiries instead of guessing. Phone calls and untagged links show as unknown, not as a guess.
- 06
Readable by machines too
Schema, an llms.txt file and plain answers to the questions your customers really ask. That's the format search engines and AI assistants read and quote.
- 07
A 30-day look at the numbers
Visits, enquiries and booked calls, and the one change worth making next. If the traffic is too thin to tell yet, you hear that plainly, not a guess dressed up as a trend.
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Plus 30 days of support
Bug fixes and questions answered for a month after launch, launch docs and a Loom walkthrough of everything I built.
Quoted up front, only if you need it
- A price estimator or a short quiz
- A follow-up email sequence
- Repeat-booking reminders
- More one-job pages
Not every business needs these. An emergency plumber needs a phone number that gets answered, not a quiz. A remodeler quoting a big job might need an estimator and a few follow-up emails. The sales plan decides, and you see the price before anything extra is built.
The fair question
Why $5,000 and not $2,500?
| Feature | Business Site $2,500 flat | Conversion-Engineered from $5,000 |
|---|---|---|
| Pages | 5 to 8 | 5 to 8 or more, scoped on the call |
| Copy written for you | Home page + one money page | Every page |
| Planning | Built from your brief | A written sales plan before design |
| One-job page for your main service | No | Yes |
| Instant reply to form enquiries | No | Yes |
| Leads tagged by page and source | No | Yes |
| Look at the numbers after launch | No | At 30 days |
| Support after launch | 14 days | 30 days |
| Care plan reply time, if you add one | 24 hours | Same day |
The Business Site is built for search and looks right. This build is planned around one sale, then measured. If what you really need is a good-looking site with pages matched to how people search, the Business Site is the honest pick, and I'll tell you so on the call.
Real work
The biggest version I've built.
The Oregon Ghost Conference had a website that wasn't loading. Now its public site sells tickets and classes through its own checkout, gives every attendee a passwordless portal with QR passes, and turns an approved contributor's application into a live public page in one click. Every kind of visitor has a path: attendees buy tickets, contributors apply, ticket holders sign in to their passes.
That was a Platform build, the rung above this one. The Conversion-Engineered Site is the same idea at small business size: a clear path for each kind of visitor, and every form lead tagged with the page it came from. Read the full build story.
What this proves, and what it doesn't
It proves I can build the whole path and keep it running. It doesn't prove your sales will go up, and I won't pretend it does. That proof comes from client numbers published with the client's OK. It's why the Black Friday builds trade 40% off for a case study.
How it goes
Four steps. Twenty-one days.
- 01
A free 30-minute call
Whether this build fits, or a smaller one does. You leave with 3 fixes for your current site either way.
- 02
Scope and price, in writing
Before any deposit. The price doesn't move unless you add to the scope, and then only after we agree in writing.
- 03
Sales plan, design, build
The plan first, then your home page design inside the first week, then the build, with a Loom from me every week.
- 04
Launch, then the numbers
Live by day 21. Thirty days of support after launch, and at day 30, the look at what's working.
The guarantees
The risk is mine, not yours.
Live in 21 days, or you don't pay the balance
Half up front, half at launch. If day 21 passes and it's not live because of me, the balance is waived and the site is still yours.
The terms, in plain words
- The deposit is half the build price. The other half is the balance, due at launch.
- Day 1 is kickoff: your deposit is in, we have had the kickoff call, and I have your words, photos, logins and domain access. Day 21 is the deadline.
- The clock pauses whenever I am waiting on you, for feedback, approvals, content or access, and starts again the day it arrives. Your delays never count against you, and they never count against me either.
- Add to the scope after kickoff and we agree on the new date in writing before I build it. A text counts.
- Live means your site is on your domain and the launch checklist is done. If day 21 passes and it is not live because of me, the balance is waived. You still get the site.
- The Launch Page runs on the same clock at 7 days, the Starter Site at 10 and the Business Site at 14. The Platform runs on milestones set in its proposal, not on this clock.
- Days are calendar days. Where business days are named, they are Monday to Friday, Pacific time.
- An outage at a provider neither of us controls, like your registrar or Cloudflare, pauses the clock for as long as it lasts.
- A waived balance changes nothing about ownership. The site is yours the same way: code, design and content.
Love the first design, or your deposit back
You see your home page design inside the first week, with 3 business days to say it's not for you. No reasons needed.
The terms, in plain words
- The first design is your home page, desktop and phone, shown to you inside the first week after kickoff.
- Every fixed-price build has it. On the 7 and 10-day builds the first design is the page itself, shown by day 4.
- You have 3 business days after that showing to say it is not for you. No reasons needed.
- Say so and the full deposit, half the build price, comes back within 5 business days, the way it was paid. We part friends, and the design stays with me.
- The guarantee is on the first showing. Once you send notes and we start revising, the deposit is earned and we are building. Asking questions does not end your 3 days; sending revision notes, or saying go, does.
- It covers whether you love the direction, not scope. New asks after kickoff are a change order, not a refund.
No call needed
Not ready for a call? Send your project.
Tell me what you sell and what the site should do. I read every one myself and reply by email within one business day with the build that fits and a ballpark price. No drip campaign.
Got it. You'll hear from me within one business day.
While you wait: the five reasons sites don't convert →Rather read first? Why websites don't convert: the five reasons, and how to tell which one is yours.
Questions
The straight answers.
What's included in the Conversion-Engineered Site? +
Everything in the $2,500 Business Site, plus a written sales plan before design, copy written to sell on every page, a one-job page for your main service, a booking or quote form with an instant reply, every form lead tagged by page and source in a CRM you own, and a look at the numbers 30 days after launch. It starts at $5,000, goes live in 21 days or you don't pay the balance, and comes with 30 days of support.
What makes the price go above $5,000? +
More pages, more one-job pages, a price estimator or quiz, a follow-up email sequence, or wiring into software you already run. You get the full price in writing before any deposit, and it only changes if you add to the scope.
Do I need a lead magnet or an email list? +
Only if your buyers take time to decide. A remodeler quoting a big job can gain from a price estimator and a few follow-up emails. An emergency plumber gains more from a phone number that gets answered. The sales plan decides, and anything extra is priced before it's built.
Can you promise me more leads? +
No, and be careful with anyone who does. I promise the build, the 21-day clock and the first-design guarantee. The look at the numbers 30 days after launch shows what the site is doing, and if there isn't enough traffic yet to tell, I'll say so.
How is this different from the Business Site? +
The Business Site is built for search and looks right: 5 to 8 pages matched to how customers search, custom design, copy for the home page and one money page. The Conversion-Engineered Site is planned around how your buyers decide and then measured: a sales plan, copy on every page, a one-job page for your main service, instant replies, leads tagged by source and a 30-day look at the numbers.
I already have a website. Do you start over? +
Not blindly. The audit in the sales plan decides what to keep and what to rebuild. Your domain stays yours, and old links get redirected so the search history behind them keeps working.
Who owns the site? +
You do: the design, the code written for your site, your copy, your domain and your data. Tools I reuse across builds, like form handling and booking wiring, stay mine and come with a lifetime license to use in your site. Hosting is free, and the site stays live with or without a care plan.
See if it fits. 30 minutes.
You leave with 3 fixes for your current site, whether we work together or not. If a smaller build fits better, I'll say so.