Your site feels off. I can show you exactly where.
18 pass-or-fail design and conversion checks on your site, desktop and mobile. Every fail comes with the specific fix, ranked worst first, plus a recorded walkthrough. In your inbox within 48 hours.
Why this exists
"Looks fine" is not a diagnosis.
Visitors decide in seconds whether your site feels trustworthy, and they can never tell you why. You cannot see it either, because you have looked at your own site too many times. So you ask around and get "looks fine," or you buy an audit and get a 40-page PDF that never says what to change on Monday morning.
This audit is the missing layer: the taste layer. 18 named checks with real thresholds, cited to WCAG accessibility standards, Nielsen Norman eye-tracking research, and typographic standards that predate the web. Your site passes each one or it does not, and every fail arrives holding its fix.
The 18 checks
Pass or fail. No vibes.
Ten taste checks calibrated across dozens of shipped sites, plus eight checks with published research behind their thresholds. Run on desktop and mobile, against the rendered page and the source.
Heading tightening
Large headlines need tighter letter-spacing than body text. Loose display type is the fastest tell of a template site.
Line-height rhythm
Body, headings, and display sizes each need their own line-height. One value everywhere reads as noise.
Reading width
Body text past 75 characters per line quietly exhausts readers. Your paragraphs get measured.
Spacing hierarchy
Space above a heading should beat the space below it. Inverted spacing detaches headings from their content.
Weight range
Three or more font weights, or the page has no volume knob for emphasis.
Accent restraint
Accent color is medicine, not seasoning. When everything is highlighted, nothing is.
Surface depth
Two or more background levels beyond the base. Flat single-color pages feel unfinished.
Easing quality
Real motion uses custom curves. Default CSS easing is another template tell.
Motion restraint
Fewer than five animated properties, transform and opacity only. Everything moving equals nothing moving.
Intentional asymmetry
At least one deliberate composition break. Perfectly uniform grids read as machine output.
8-point spacing grid
Margins and padding on a consistent 8px system, not ad-hoc values.
Modular type scale
Font sizes derived from one ratio, the way print typography has done it for a century.
Type size discipline
A hard cap on distinct font sizes. Past six, hierarchy collapses.
AAA contrast
Body text checked against WCAG 2.2 AAA thresholds, measured on the rendered page.
Attention placement
Headline and key visual in the zone eye-tracking research says people actually look at first.
Whitespace ratios
Sections scored against minimum breathing-room ratios. Cramped pages feel cheap.
One accent per section
Competing accent colors kill hierarchy. Each section gets one.
60-30-10 color balance
Dominant, secondary, and accent color proportions sampled from the actual screenshot.
What lands in your inbox
Three things, 48 hours.
The scorecard
All 18 checks, each marked pass or fail on your actual site, with the specific fix written out for every fail. Not "improve your typography." The value to change and what to change it to.
The worst-first fix plan
Your top five fixes ranked by damage done, so if you only fix five things, they are the right five. Hand it to your own developer or do it yourself. It is written to be executed.
The walkthrough
A screen recording of your site, top to bottom, desktop and mobile, narrating what a first-time visitor feels and where trust leaks. Watch it once and you will never unsee it.
Flat price. Credits toward any build engagement within 30 days.
Questions
The short version.
What exactly do I get for $197? +
A scorecard of all 18 checks on your site, each marked pass or fail with the specific fix written out, a top-five fix plan ranked worst first, and a screen-recorded walkthrough of your site. Delivered to your email within 48 hours of purchase.
Does this work on any platform? +
Yes. Wix, Squarespace, WordPress, Shopify, custom code, anything with a URL. The audit reads the rendered site on desktop and mobile plus the underlying source, so the platform does not matter.
Is this an SEO audit? +
No. This is the taste and conversion layer: how your site looks, feels, and converts. Search visibility is its own engine with its own audit, over at the SEO page. Plenty of sites rank fine and still leak trust the moment a visitor lands.
What happens after the audit? +
You can take the fix list to anyone, including your own developer. If you want me to do the fixes or rebuild, the full $197 credits toward any build engagement started within 30 days.
Want to talk first? Reach out here.