Be the answer, everywhere they ask.
People find businesses through Google, ChatGPT, Perplexity, the map pack, and voice assistants. I audit all of it, hand you a ranked plan in plain English, and do the fixes myself. Not a 40-page PDF you never open.
Nine surfaces, each labeled and scored, so you can see exactly where you stand and what moves first.
Why this matters now
Search didn't die. It multiplied.
Ranking on Google still matters. But now ChatGPT recommends businesses by name. Perplexity cites its sources. Google's AI Overviews answer the question before anyone scrolls to the links. Every one of those answers comes from somewhere.
The sites getting picked are not lucky. They are structured so machines can read them, trust them, and quote them. That is a build problem, and building is what I do. Most agencies are still selling last decade's checklist. This is the whole board.
The nine surfaces
One engine. Every surface.
Each one is audited, scored, and labeled in your plan, so "how visible are we" stops being a feeling and becomes a number.
Search Engine Optimization
The classic layer: rankings on Google and Bing. Technical health, titles and metadata, keywords mapped to pages, internal links, and content that earns its position.
Answer Engine Optimization
Featured snippets, People Also Ask, and assistant answers. Your pages get restructured so the direct answer is extractable, quotable, and yours.
Generative Engine Optimization
When ChatGPT, Claude, Perplexity, or Google's AI Overviews answer questions in your category, they cite somebody. Schema depth, entity signals, llms.txt, and citable content make that somebody you.
Map Pack + Business Profile
Categories, attributes, reviews, posts, and photos, audited against the competitors actually outranking you. You get the exact gap list and the copy to close it.
Voice Search
Siri, Alexa, and Assistant read one answer out loud. Conversational question coverage and snippet-length answers put your business in that slot.
Performance + Core Web Vitals
Speed is a ranking factor, a conversion factor, and an AI-selection factor. Images, fonts, scripts, and caching tuned until the site is quietly fast.
UX + Conversion
Traffic that does not convert is decoration. Search intent matched above the fold, friction pulled out of forms and booking, trust signals where the eye lands.
Deliverability
SPF, DKIM, and DMARC checked at the DNS level, plus list hygiene and engagement, so the mail you send actually lands in inboxes instead of spam.
Share + Platform Fit
Every link you paste unfurls with the right image and title, your profiles feed your entity graph, and content gets shaped for how each platform actually ranks it.
How it works
Audit. Plan. Fix.
Step one
The audit
Every surface gets crawled, tested, and scored with real data: your pages, your competitors, your DNS, your speed. Evidence attached to every finding, not vibes.
Step two
The ranked plan
One list, sorted by impact against effort, written in plain English. The top three are marked "this week", and you can see exactly why each one earns its spot.
Step three
The fixes
I implement the technical work directly: metadata, schema, speed, structure. For surfaces only you can touch, like your Google profile, you get paste-ready copy. Then we measure what moved.
Prefer a cadence? The same engine runs monthly as a report that tracks what moved and calls the next play.
Quick answers
The questions everyone asks first.
What is the difference between SEO, AEO, and GEO?
SEO gets you ranked in the list of links. AEO gets you into the answer box at the top of the page. GEO, sometimes called GSO, gets you cited when an AI writes the answer. They share foundations, but each has its own checklist, and most sites have only ever done the first one.
Do you work with sites you didn't build?
Yes. The audit runs on any site, any platform. If I built it, fixes ship faster because I already know the codebase, but the engine does not care who wrote the code.
How long until results?
Technical fixes land immediately and get re-measured the same day. Rankings and AI citations typically move over weeks, not days. That is exactly why the plan is ranked: quick wins first, compounding work behind them.
What does it cost?
Site builds run $500 for a Launch Page up to $4,500+ for the full Conversion-Engineered Site. Ongoing optimization, the Growth Engine, starts at $750 a month. One-off audits and fixes get quoted after a quick look at your site: book a call and you leave with a real number either way.
The next step
A quick call. No pitch.
Tell me where customers are supposed to find you. I will tell you exactly what the audit covers for your site, what it costs, and what I would fix first. Whether we work together or not, you leave with a plan.
If the calendar doesn't load, schedule directly here.
Not ready for a call?
Send your site, get your top three gaps free
Drop your email and your site. I will run a quick pass and reply with the three most damaging gaps I find, no drip campaign, no strings.
Got it. I will be in touch from russ@generuss.com.